According to John Abraham, the Kapil Sharma Show's promotion "doesn't translate to ticket sales," citing The Kashmir Files as an example.

  • March 30, 2022, 12:01 p.m.

John Abraham is all set for the release of the action thriller film Attack. This film, directed by Lakshya Raj Anand, also stars Jacqueline Fernandez and Rakul Preet Singh, and will be hitting theatres on April 1, 2022, and the Dhoom actor is all out promoting it now.

During one such promotional interview, John opened up about several things, including giving new talent the chance to perform, the industry (him included) belting out not-so-impressive movies and promoting the upcoming on platforms including the much-loved The Kapil Sharma show. Read on to know all that he said.

A while ago, John Abraham, attack director Lakshya Raj Anand, and music director Shashwat Sachdev were interviewed for a video by the Tried & Refused Productions YouTube channel. While there, the Garam Masala got candid about belting out not-so-great films. The Desi Boys actor said, "I had a franchise that worked, and I belted out something that was just the opposite for the second part. Why did I do it? Because I succumbed to the diktats of commercialism. And because it was part two, I said, "Hey, listen." And if you see all the part twos that are released now, it’s like...

John Abraham continued, "I’m not trying to hard-sell this film. I have no qualms about being ripped apart for something I’ve done badly... The fact of the matter is, if you don’t call a spade a spade, you’re going to be stuck. " In the same conversation, John also said that he doesn’t believe in item numbers in his films, and sometimes it shows on his face, even on screen.

In the same conversation, John Abraham also spoke about promoting the film on different platforms. While stating that Attack director Lakshya Raj Anand gets hyper about the film’s marketing, John added that promoting a film on The Kapil Sharma Show doesn’t translate into ticket sales. Citing Vivek Agnihotri’s The Kashmir Files, which became a success without traditional marketing, he said, "He (Anand) took me to Kapil Sharma, saying, ‘I want you to be on Kapil Sharma'." I like Kapil; he’s a nice boy, but it doesn’t translate to ticket sales. "

Author : Rajdhani Delhi Representative

Rajdhani delhi representative

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