This takes the 5-day total of Runway 34 to approximately Rs. 19 crores. This is a poor result for the film featuring Ajay Devgn and Amitabh Bachchan as the lifetime business will end in the range of Rs. 30 crore.
To look at things, Runway 34 was never an Eid film as it catered to the multiplex audience. The treatment of this subject also took it away from a large section of the audience. Ideally, it would be a niche film and cater largely to the multiplex audience.
It was a dull Eid at the box office as Ajay Devgn's Runway 34 failed to show significant growth on the big holiday. According to estimates, the film grew by about 20% from the opening day to put up a total in the range of Rs. 3.50 to 3.85 crores.
Despite this, the star value should have led to better collections, and these numbers are a sheer disappointment. Even a big festival holiday like Eid [where Salman Khan has clocked several single-day records] couldn't help Runway 34 much. It’s as if the audience of Eid just stepped out for Salman entertainers on the festival. His dry subject film like Tubelight too, collected Rs. 19 crores on Day 4, i.e. Eid Day, and this year, the combined total of Runway 34, Heropanti 2 and KGF 2 is lower than the single-day figure of Salman's biggest Eid underperformer, Tubelight.