EXCLUSIVE: Prabhas, Saif Ali Khan, and Kriti Sanon feature in Adipurush, which will be released on the Sankranti weekend in 2023.

  • March 1, 2022, 11:51 a.m.

On Monday evening, Bhushan Kumar and the entire team of Om Raut directed by Adipurush took to social media to inform fans that they would be making a big announcement on March 1 at 7.11 am. Ever since then, there has been chatter about what the announcement could be. On a little investigation, Pinkvilla has exclusively learnt that the team has decided that Adipurush, fronted by Prabhas, Saif Ali Khan, and Kriti Sanon, will hit the big screen during the Sankranti 2023 weekend.

"Producer Bhushan Kumar and his team, along with Prabhas and Om Raut, have been discussing several release date options, ranging from Dussehra, Diwali, Christmas and Sankranti/Pongal, and after weighing all the pros and cons, have finally zeroed in on a January 13, 2023, opening," revealed a source close to the development. Sankranti is one of the biggest periods for a film's to release in Andhra Pradesh and Telangana, whereas the Pongal season will help the film in Tamil Nadu. The Hindi market is also said to be fruitful for feature films during the Sankranti week as films like URI and Tanhaji have gone ahead to earn over Rs 200 crore in Hindi belts.

"Being a big Pan India weekend, backed up by the fact that no major film has been officially announced for a release in Hindi, Tamil, or Telugu so far, the makers have become the first ones to block the coveted festive season for their film’s release." It’s currently in the post production stage and those who have seen the visuals have gone beserk over the quality of the work created by Om Raut and his team. The source further revealed that this take on Ramayana will take the global audience on a visual ride like never before.

"While the first target was to arrive on August 11, 2022, the team decided to delay the release by some months as none of them were in the mood to compromise on the visuals. It’s a high-VFX film and the idea is to make a global product. Earlier, there was buzz about Dussehra and Diwali releases, but the same has been ruled out owing to multiple factors, including the fact that these dates have already been booked by big films from various industries.

Meanwhile, Prabhas is gearing up for the release of Radhe Shyam. It’s slated for a March 11 release across the globe. He also has Salaar, Project K and a film with Dil Raju in his kitty. There is a strong possibility of Salaar being his second release of 2022 in the September to October window. However, we still await exact clarity on the release status of Salaar. Stay tuned to Pinkvilla for more.


Author : Rajdhani Delhi Representative

Rajdhani delhi representative

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